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The Country Leader KIX-103 has been Lea County's #1 Rated Country Station for over 21 years! KIX-103 is a 100,000 watt Contemporary/Mainstream Country music station focusing on the hottest new country and the legends of country. KIX-103 also features Texas/Red Dirt artists. It is designed for adults 25-54 who love country music and having a great time. This is the music that has made and is making an impact on their lives.

Sample Artists:
Jason Aldean, Keith Urban, Brad Paisley, Carrie Underwood, Blake Shelton, Kenny Chesney, Eric Church, Miranda Lambert, Trace Adkins, Aaron Watson, Reba, George Strait, Rascal Flatts, Kevin Fowler, Lonestar, Zac Brown, Lady Antebellum

The Country Leader KIX-103 is your tickets to sell automibles, furniture, appliances, beverages, financial services, recruit talent for your business and More! Reach an audience ALL over SE New Mexico and West Texas with YOUR Message!

Rate Card:

60 Second Rates

                          Per Week

                  6X      12X      24X      48X          Remote Broadcast

Drive Time
      AAA          $24.00      $22.00     $20.00      $18.00               2 Hour                 $700.00
5a.m.-10a.m.                                                                              3 Hour                 $800.00
 3p.m.-7p.m.                                                                               4 Hour                 $900.00
                                                                                                   5 Hour               $1000.00

                                                                                                  Add $50 Per Hour Talent

  TAP #1
6a.m.-7p.m. $22.00       $20.00     $18.00        $16.00

TAP #2
 or AA          $22.00       $20.00     $18.00        $16.00

       A           $11.00       $10.00     $9.00           $8.00

*Deduct $2.00 Per Spot for 30 Second Rates*

>:60 Must be approved by General Manager
Live Spots Must be approved by General Manager


Advertise and promote your business, product or service with The Country Leader KIX-103 Contact our sales team today at 575-397-4969 or by email to This email address is being protected from spambots. You need JavaScript enabled to view it.


*Noalmark Broadcasting Corporation and its stations do not discriminate in advertising contracts on the basis of race or ethnicity, and will not accept any advertising which is intended to discriminate on the basis of race or ethnicity. Advertiser represents and warrants that it is not purchasing advertising time from Noalmark Broadcasting Corporation or its stations that is intended to discriminate on the basis of race or ethnicity. *


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